A profitable martial arts open day can position you for a successful year. Darryl Thornton from Shukokai Karate shares how.
IN THIS EPISODE, YOU WILL LEARN:
Why you can and should run your open day for one hour
The secret to presenting an offer (a common discussion on the Martial Arts Media Business Podcast)
Getting your existing martial arts students involved as a unit
Can you handle 20, 30, 50 or 70+ new students right now? Here's how to prepare
This simple technique can attract those extra members that didn't get to join on the day
The importance of studying martial arts with other cultures
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
I think it's important, one of the people, so the only reason he came back was because of the email.
Hi, this is George Fourie and welcome to the Martial Arts Media business podcast, episode number 26. I am finally back with a few interviews and I've got four awesome interviews lined up for you. I just did a trip to Melbourne and met up with a few great school owners. Learned a lot, got a lot of advice from different perspectives, different ways of doing things and I'm going to bring it all to you. So lots of gold and information just shared, I will probably do a recap of all this after all of the interviews, so look out for that. But for now, I just want to bring you the interviews, just as they are.
For a change, it wasn't a Skype or a phone call type interview, it was face to face, so it was great to have the different live dynamics of these interviews and you're going to get a lot of value from this. We've got a lot of great information to share and today I have on the show with me Darryl Thornton from Shukokai Karate in Cranbourne in Melbourne area. And Darryl has great success with his open days and I guess you can rather call it an open hour, rather than an open day, because they only run it from 12 to 1 and all the energy is focused on that one hour, instead of multiple hours or five hours, where everybody's energy is scattered and high and low and everybody's walking in at a different time, so much easier to manage one hour.
It is the pride and joy of all his students, they all want to be a part of it and everybody's energy is high for that one hour. And of course, he presents an exclusive offer and the process which he's going to outline for you has generated 70 students for them on the day and an additional 19 afterward. So Darryl is going to give you all the insights and everything of that. So, I'm going to jump into this episode.
Now, the transcripts and show notes and everything else that you need are available as always on martialartsmedia.com/26, and that's it from me – hope you enjoy this interview, it was awesome, I'm sure you're going to get great value from this. Pease welcome to the show Darryl Thornton from Shukokai Karate.
GEORGE: Good day all. Today I'm with Darryl Thornton. Now, I'm sitting and for a change, it’s not a Skype interview, I'm sitting in front of him at Shukokai Karate in Cranbourne Melbourne. And Darryl is the state coach for Karate Victoria, state coaching director for Karate Victoria and Darryl has had very good success with his open days. So today I'm going to be asking questions about his process, his recent success with it and we're going to have a bit of a chat, so welcome to the show.
DARRYL: Thank you, thank you.GEORGE: Cool. So first and foremost, before we get into everything – who is Darryl Thornton?
DARRYL: Well, that's a big open question. Well, I'm a dad, so I've got two children, 16-year-old twins. I’m a karate coach, first and foremost I think, it’s my main job. I've been teaching karate for quite a few years now, have my club in Cranbourne as George said. We've been growing quite steadily over the last few years and we've now got to a point where we've got our own building and were going ahead really well,