Martial arts website templates, funnel tools and replicated websites is a quick fix to advertise, but there are pros & cons to be aware of.
IN THIS EPISODE YOU WILL LEARN:
The pros and cons of using a replicated martial arts website template
The importance of placing your website on a host that you own
Why you should own your digital assets i.e. website, content, articles, videos, etc.
Where your primary marketing education will come
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Should you be setting up a templated website for your martial arts school? Do you need a landing page type tool, do you need a fancy funnel creator – that's what we’re going to be talking about on today's show.
Hi, this is George Fourie from martialartsmedia.com. Today, we’re going to be talking about websites and using website template builders, template type websites that you can purchase from a company or these landing page builders, if you should be using them, what's the pros and cons of that – all these fancy funnel tools that you might have heard of, you heard a buzzword of funnel this and funnel that, so I'm going to be exploring the pros and cons of both. And look, there are pros and there are cons.
This is from my perspective, my experience with online space and building up websites and selling websites and really owning your own online property. And I guess that's what it comes down to owning your own property. But first up, I want to say this: in doing this type of thing, this is a roadblock in your business. To getting started, to getting leads, to getting out there and getting marketing done, I say just do whatever. Just get in there, as long as you're not forking out thousands and thousands of dollars, just get in there and start doing something.
Get the engine rolling and start generating leads. Because sometimes when you start getting into the marketing practice, that's when the real learning comes and the real understanding comes and that's where sometimes expensive mistakes can be the biggest lesson because that's going to tell you what you should be doing. So here's me, the king of all mistakes, and I'm going to be sharing the ins and outs with you. You can learn from them and choose your course from them and choose your course from that.
So should you be using a templated website? Look, it depends. It depends on, as I just mentioned if it’s a roadblock, but I want you to look at the longevity of your business. Now, your domain name, your www address – that's something that you own on the internet and you've got to own your digital assets. So what do I mean by that, by digital assets? Digital assets are your website, content that you put out, articles, videos, and these things.
And other than just scattering them around social media sites, you need to bring these assets back to your website. So your website, your domain name: this is the place that you own. This is the website; this is a place that you control on the internet. Transactions don't really happen on Facebook and so forth. Yes, you need all these sites to bring traffic back to a place, but you need to take people off that social environment to where transactions take place and this is where your website comes into play. So you need a website that converts.
Now, there's a lot of great templated sites out there and the core elements that really make them work is the conversion elements: a visible phone number at the top, a great online inquiry form, but one thing that would concern me, and I always look at it; OK I'm doing this for my business. What concerns me about it is not having the control of the backend of the website. Yes, you would own the domain name and the pages and so forth, but it’s on somebody else's host and somebody else's code generally speaking. So if I don't own the code and I don't own all that, if you ever want to move,
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