In just 5 weeks, Kevin Blundell from Kumiai Ryu Martial Arts System grew their new martial arts school to 100 students without focusing on selling. Discover how he did it.
IN THIS EPISODE YOU WILL LEARN:
The marketing strategies Kevin implemented to grow KRMAS into 26 locations in Australia
How to overcome tall poppy syndrome backlash
The importance of underselling instead of overselling
Removing all things free to boost sales and reduce frustration
How being accredited positions you as a market leader
Why your ‘sphere of influence’ is your ultimate martial arts marketing tool
And more
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
TRANSCRIPTION
If you're in business, if you charge a dollar for a lesson, you’re in business. And irrespective of people say they do it for nothing, there are still fees involved.
Hi, this is George Fourie and welcome to another Martial Arts Media business podcast, episode number 20. I have another awesome guest with me today, Mr. Kevin Blundell from Kumiai Ryu Martial Arts System and Kevin has grown his organization to 26 locations. We touch on the most recent one, because the most recent one was opened just over 5 weeks and as of today, they have 109 fully enrolled students into the system. So we touch on his success and how they’ve really engineered the process to happen in 5 short weeks.
And this could be a key turning factor for you in your business, this could be just that one thing that gives you that edge, without having to be all creative with teaching your staff to be super salesy and pushy and having all these fancy sales systems in place, but just simplifying your process at having a core offer in front that invites people and eliminates a lot of time waste for you and allows you to really run the organization a lot smoother and really talking about your front end marketing process, of getting people through the door. And I hope it’s not me that picked up on these subtleties because I listen to these interviews and there are things that just come through where I am like, wow, that's awesome!
But more than just picking them up, I hope you take these to heart and apply them to your business, because if there's no transformation, then it doesn't help. And I know that in these last 20 episodes, there have been really, really great interviews, there's been some core, fundamental information that could be the key factor that makes your business successful. Or, and if you're really successful, take it to that next level, just applying these few, simple steps and really optimizing your business.
Now, we are moving into the new year: depending on when you are listening to this episode, there are lots of things happening and people are sort of wrapping up for the end of year and people are getting ready for the new year. Depending of course on when you are listening to this episode, but no matter where you are, if you need help with this marketing stuff, we do this on a day-to-day basis and we help martial arts businesses grow and go to the next level through marketing automation and marketing systems.
And when I say marketing automation, I don't mean fancy things where you've got to press the button and you get all this automation stuff coming out – no, it’s really a case of automating your outreach so that you make more conversations and speak to more people. Because at the end of the day, you're going to have to speak to people before they join, you know? Some people are going to take up an offer online and so forth, but for the most part, there's going to be some communication involved.
So we put systems in place that help facilitate that process and it helps you get in contact with more people. If that's for you, head over to our website, martialartsmedia.com and get in touch with us. Set up an appointment with me and we can chat about how we can possibly help your business grow through …
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