Can you run a successful martial arts school without being the “Grand Guru?” Graham McDonnell and Phil Britten from the WA Institute of Martial Arts reveal how ditching their ego brought them success.
IN THIS EPISODE YOU WILL LEARN:
Why being the grand guru that “knows it all” could be your downfall
What you can learn from modeling other successful businesses not related to martial arts
Why the only way to grow is to stop doing everything yourself
Have all your pictures displayed on the walls and opening up a new location? They must go!
The system test you must do before opening up a second school
What lead to almost $750,000 in 12 months with a brand new school
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
GEORGE: It is George Fourie from martialartsmedia.com and welcome to the Martial Arts Media Business podcast, episode number 2. This episode is part 2 of the interview with Graham McDonnell and Phil Britten from the WA institute of martial arts, also The Institute of Martial Arts and a whole string of other businesses, that's probably not applicable to this podcast. And of course, this podcast is based on the success story of their martial arts school, the WA institute of martial arts.
So, this episode we just going to dig deeper – I think this is where the real meat of the interview kicks in. This is going to go deep into just different types of systems, different approaches of how you can approach your school, modeling other business models, ditching your ego, doing things a little differently, maybe not making yourself as the grand hero of your school, making the popularity of your school dependent on your systems and the actual training module, instead of you being the centre piece that holds it all together. And this is what's gonna allow you to really step away from your business and make it run like a well oiled machine as such.
If you haven't listened to part one of this interview yet, head over to martialartsmedia.com/1 – so that's the number 1, and the interview is there. You can also download the PDF transcription, or just read it on the actual page. And that'll get you up to date, before jumping into this interview. For this interview and for all others, you can go to the episode number, so martialartsmedia.com forward slash the episode number, this one will be number 2, and then we'll have all transcripts available also for you to download as a PDF.
So once again, introducing Graham McDonnell, and Phil Britten from the WA institute of martial arts.
GEORGE: OK, so – strong foundation, so you guys come in, you get a strong foundation, you put your identity and you pretty much just… What I hear is almost like the Apple of martial arts, and the whole unboxing experience, because it's an experience. Your goal is that, from when a person walks into the door, to when they leave, that there's a wow experience, it's a happening, it's not just about “I'm here to train”, which I think maybe that's a key thing that a lot of people are missing. it's the whole experience. it's walking through the door, parents that are assisting the kids, bringing them in. So it's the whole system, not just the actual class that's happening. So that's obviously a key part of your growth, but what else did you do, beyond that? So you got the foundation, you put your identity in, you've really optimized the experience for all your members – what did you do beyond that to double your membership base?
PHIL: Once again, we looked at all the stock standard type marketing, things that all the martial arts schools do, and we knew what worked and what didn't and one of the biggest things that any martial arts school owner, and if there's anyone out there who has any conflicting statistics, but I dare say they don't, one of the biggest ways that people get students in is through referral. And that's always,