Sun, surf and martial arts? Brazilian Jiu Jitsu black belt Justin Sidelle shares the laid back lifestyle running their martial arts business.
IN THIS EPISODE YOU WILL LEARN:
Justin’s martial arts journey that inspired him to travel the world
How a healthy environment motivates martial arts training and how it affects your performance
The importance of “word of mouth” and social media in boosting your martial arts school’s exposure
Having a martial arts holiday in Bali, Indonesia vs Thailand
Giving back to the community and making a difference
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
And on top of that, being in such an environment that's that healthy and that welcoming, your training goes through the roof. You perform better, you learn better, you learn faster.
Hi, this is George Fourie from martialartsmedia.com and welcome to the Martial Arts Media business podcast, episode number 16. Today, I cross international waters – again. Well, it's not really international for us so much, because it's just Bali, and Bali and Perth, that's about a three and half hour flight, but I'm speaking to Justin Sidelle. And Justin Sidelle is the head coach at Bali MMA, the head jiu-jitsu coach at Bali MMA. Now, if you recall episode 13, I had Jess Fraser on, from the Australian Girls in GI and she mentioned that Bali MMA is her home gym, although she jet-sets and travels around the world. So I wanted to get in touch with Justin and just have a chat with him about his lifestyle: living in Bali, being able to train jiu-jitsu, which he loves and living in the tropics and just living an awesome lifestyle and living a very laid back life and doing a lot of good things within the Bali community.
But first, just a quick update, more a notification, if you're not aware of it, depending of course on where you listen to this podcast, if you listen to it on your iPhone or through your Android type device like a Samsung or so forth, or on the website. If you listen to it on the website, you might have noticed it, but we give away a martial art business plan for online media for martial arts business owners and it's basically a plan for the online media side of things.
It's looking at the different components of digital marketing for your martial arts school, so what you need to basically cover all the elements. There's a lot of information out there, you've got to do this on Facebook, and you've got to do this on Google and you've got to have SEO, but this is kind of giving you a holistic view of all the components that you need to have a prosperous martial arts school, but not only that, to make sure that you're not single point sensitive.
Let's say Facebook fell off the map today: can your business still sustain and can you still market? Do you still have ways and means to actually get in touch with your people? So it's just looking at things from a holistic point of view and all the elements that you need to cover. It's on the website, you can download it on martialartsmedia.com, or if you go directly to the link, it's martialartsmedia.com/plan. Download it, check it out. That will put you on our email database and we'll also send out weekly updates from when we release this podcast and such.
That's just it from me. I want to get into the podcast now. I've got to tell you as well, this was always going to be a problem: talking to someone in Bali, I knew the internet wasn't going to be the best, we ended up talking on the phone and there was a bit of a delay, which kind of overlapped a few times. All in all, the interview is awesome, you're going to get a lot of value from this and it might even spark you, light a fire under you to go take a nice tropical holiday with some awesome martial arts training. So, without further ado, please welcome to the show – Justin Sidelle.
GEORGE: Alright, good day everyone.