Kyl Reber shares his secrets to 27 years of successful growth in his martial arts business, driven by the power of organic marketing through word-of-mouth referrals.
IN THIS EPISODE:
- How Kyl grew his martial arts business through organic marketing, primarily via word-of-mouth referrals
- The link between Imposter Syndrome and martial arts studio’s pricing strategies
- Why martial arts school owners often undersell themselves and encounter growth challenges
- Key areas to prioritize in your martial arts school beyond the curriculum
- The history behind their martial arts school's empowering slogan, ‘Back Yourself’
- And more
*Need help growing your martial arts school? Start Here.
Hey, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. Today I am interviewing one of our great clients, one of our members of our Partners community, Kyl Reber. Kyl is from Brisbane. Chikara Martial Arts. You can look them up.
And this interview is a bit of an extension from the Partners Intensive, which is an event that we hosted here on the Sunshine at the beginning of June. And Kyl was one of the featured speakers talking about the things that they are doing in the community.
And what is mind-blowing for many other school owners is Kyl and his team, they're just pushing past the 370-member mark. And at this point, they've only focused on organic marketing strategies.
It's all about community. It's all about giving back. It's all about the things that they do in their school and the impact that they make within their community.
And so I wanted to get Kyl on and dig a bit deeper, talk a bit more about the strategies, what they do.
And the great thing is I've been working with Kyl for a little more than six months, and I haven't really tapped into that backstory about how he got started on this journey when they opened their school, what got him into martial arts and so this was a great opportunity for that.
So jump into the episode. All the show notes and resources are on our website, martialrtsmedia.com/145.
That's the numbers one, four, five. Head over there and download the transcript and resources. That's it. Let's get started. Jump in.
GEORGE: Mr. Kyl Reber, welcome to the Martial Arts Media™ Business podcast.
KYL: Thanks, George. Thank you for having me. It's a pleasure and an honor to be here.
GEORGE: Awesome. Long time coming.
KYL: Long time coming. Third time lucky.
GEORGE: Third time lucky. Hey, so thanks for jumping on. I'm really excited about this conversation and what I'm excited about is I've known you for a little while, we've been working together for a little while and I haven't really tapped into the back story of you and how everything came about.
So I'm really excited to chat about that and just witness a lot of the things that you're doing in your school and how you approach things differently. But first up, I always like to kick off this being … We always talk about marketing and attract, increase, and retain strategies.
If you have to share, what is the one thing, your go-to strategy that's helped you grow the school the most, generated the most students, strategy that you always lean on, that you always go back to and repeat over time?
KYL: I guess our biggest strategy or our biggest way of generating business is it always has been referral. But I guess if you were to put that into a strategy, a strategy is our image and our standing in the community.
Because if we have a good image standing in the community and members come to join, they're very quick to refer to other people that they know about what we do. You and I have had conversations in the past about Facebook marketing and all that sort of stuff.
Without sounding arrogant, that's still quite foreign to us. And I guess we've been very lucky that we're able to build the club to where it has gotten purely by just referral, word of mouth. We'll have whole families train. We have people very willingly wanting to involve themselves more in what we do externally.
So I think, referral has been always something that's been very good for us to lean on, and it's something that's very important to us. Our culture and community are the real backbone of what we do.