Damien Brown, a UFC fighter-turned-gym owner, shares his journey of transitioning from the octagon to entrepreneurship. He reveals his secrets to success in both the fighting world and the martial arts business realm.
IN THIS EPISODE:
- Damien Brown's journey from a UFC fighter and military man to a martial arts business owner
- Base Training Centre’s most successful marketing strategy for generating students consistently
- How short-term commitments, like training camps, work well for marketing jiu-jitsu
- How to ensure children between the ages of 4 to 13 love jiu-jitsu until they turn 16
- Opening new locations by gut instinct and finding the right partners and locations
- And more
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My job is to make sure that any child between the age of four and 13 loves jiu-jitsu until they turn 16. If I'm too hard on them and they hate it and they don't like it, they leave. My job is to make sure that I teach them jiu-jitsu but I make sure they have enough fun that they want to stay in jiu-jitsu until they're 16.
When they're 16 they get graded as an adult, they start learning as an adult. It's a little bit different. They get to make their own choices. But if I can make them enjoy it that much that they stay from the age of four until 16, then I've now got a long-term member, I've got a kid that's done jiu-jitsu for 12 years that's now going to get a blue belt and go on to be a great adult addition to my gym.
GEORGE: Good day. George Fourie here. Welcome to the Martial Arts Media™ Business Podcast. Today I'm joined by a professional MMA fighter, UFC Fighter, and owner of Base Training Centre in Brisbane, Damien Brown. Welcome to the show.
DAMIEN: Hey, man. Thanks for having me. Appreciate it.
GEORGE: Good stuff. You've had a complete career between martial arts and your business. But before we get into the good stuff, a question I always like to ask upfront is, what's been your go-to marketing strategy, the thing that you guys do that generates the most students for you on a consistent basis? Consistently or that one thing that's the hook.
DAMIEN: Typically, the greatest marketing strategy we had was Facebook Ads. Social media is so big now. If you're not using it then you, you're either behind the times or you're just too stubborn to do it. Potentially, you don't know what you're doing so you outsource it. I'm a massive believer in outsourcing anything that's not your line of expertise. I just think that everyone should be advertising on social media.