IN THIS EPISODE:
- A look at what's included in the 170-page Partners Intensive workbook
- What’s wrong with most martial arts business events
- A walkthrough of Ross Cameron’s world-class martial arts facility
- Nailing your socials with vertical videos
- Google’s bigger comeback
- Creating martial arts curriculum using the Curriculum Creator
- Getting young instructors to run high-level classes
- How to Run a 6 Figure Open Day
- And more
*Need help growing your martial arts school? Learn More Here.
Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. So today I'm going to give you a full review of our most recent martial arts business event, our Partners Intensive, which was a private martial arts business event for our private clients, and our Partners members, and it was held in Brisbane, on July 2022.
So I'm going to give you a full review of just what we covered, what we did, and what made the event cool, different, and exciting. And stick around, I will also share with you how to access the recordings of the event and how you can potentially be invited to the next one, or on martialartsmedia.com/134. But let's jump into the details.
All right. So our Partners Intensive, that was it. If you're watching this, I'm holding up a big, thick workbook, 170 pages of strategies, notes, models, and things that we worked through from front to back. Why so many pages? Well, you didn't ask that, but I think I'm just going to tell you, because you think, “170 pages. That sounds like hard work.”
Well, it actually means less work, right? It means that we did the hard work upfront. And in the sessions, our members were able to take notes. The strategies were already done for them. And it was a great way to just really refine things and keep track and walk away with a clear plan.
So let me start with that. Events. Now, I don't know what type of events you've been to. There are great events, and there are not-so-great events. And then there are events that you think are great events and you feel like it was a great event because it was, but when you look at the content, you kind of walk away with a scatterbrain. You walk away with all these ideas. And you're on this dopamine high, so you feel really good about attending this event. And you've come back with ideas and you think, “Oh, wow, I've got all these things that I've got to do.”
And so you're on this mental high because of the event. But now you get home and now you got to make a plan. Now you got to put this all together. Now you got to make it practical for yourself. And that's hard to do if you don't have a structured strategy and an outline for you to be able to take everything and implement it fast, because, let's face it, information without implementation means squat.
So you might feel good about the event and you might have gotten a lot of ideas, but if you weren't able to capture it and capture the strategy of how to implement it, it sort of becomes like that whole long to-do list of stuff that just never gets done. And so it doesn't take long, and you look at it, and it probably causes more overwhelm than actual results because you just can't get to the things that were mentioned.
So I'd like to say we go about it a little bit differently. Now, our events are for our private clients. So these are paid for events by us, our members who pay to be in our program, and so we run the events for free for them. We structure it over three days, and we make sure that our members can walk away, get the strategies, but also get the work done and be able to implement. And so that when they get home, they have a clear plan and they know what to do. All right.
So I'm going to jump into exactly what we did over three days. So first off, this event was really special because one of our Partner members, Ross Cameron from Fightcross in Albion, Brisbane, created a… When I say world-class, I don't even think it does it justice, but their new gym is a combination of a complete lifestyle center and a gym, martial arts gym.