She travels the globe, dominates tournaments and is the driving force behind Australian Girls in Gi. Here's BJJ Black Belt Jess Fraser's story.
IN THIS EPISODE YOU WILL LEARN:
The necessity of female martial artists sticking together to overcome challenges
Cross training in other martial arts gyms: great for community or a retention killer?
How male martial artists can improve their teaching skills with the ladies
What injuries can teach you about training martial arts
What the meaning of a true martial arts family is
The one core skill set martial arts instructors need to drive transformation
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
You wouldn't believe: I walked in with this sling on and these guys, they remember you and they remember your whole name and they remember everything about you and they run across the room to hug you. It’s just the most incredible thing.
Hello, this is George Fourie from martialartsmedia.com and welcome to the Martial Arts Media podcast, episode number, lucky 13. Today I have a different guest with me – different in the sense of, not a martial arts business owner, although she has a leading organization within the martial arts industry and she's also a martial arts expert, Jess Fraser. And once again, the attempt was to go one angel and the conversation really evolved into some deep elements and there's some real gold there for you as a martial arts business owner.
The reason why I want to do interview Jess is because she's quite the jet-setter. She travels all over the world, I've been following her on social media for a while and if she's not in New York, she is in Canada, she's around America, Las Vegas. She is in Bali, she's in Melbourne – so she's truly living the martial arts lifestyle of just being passionate about training and learning, and also, have a great organization, Australian girls in GI, which we're going to talk more about.
So, first up, some news and what's been happening. You might have seen posts around, depending on when you're listening to this of course, about a survey that we've been running at martialartsmedia.com/survey and it's all about discovering what it is that you as a martial arts business owner need or struggling with, your pain points and what the obstacles are. Then we can find out where things are going wrong, what do you need help with: then we can interview better guests and of course, we can deliver better content and better solutions and the result of that is putting together a web class that is going to be invaluable by the way it’s going now.
And I'm not saying that to toot my own horn here: it’s shaping up to be a very valuable piece of information that I'm going to give away for free that most people would be charging a lot of money for. That's just from comparing to what the information that is floating around the internet at the moment and what people have been told to do with marketing their martial arts school, I can tell you that it could be a good game changer for you. And that's not me to hype up the training, it's truly a decade worth of experience and other people's experience that has gone into this.
So, I'm really looking forward to releasing that. Depending on when you're listening to this, we'll keep this survey going, because no matter when you're listening to this, we'll keep it running so that we can keep adjusting our approach and keep interviewing more guests and keep optimizing the delivery of our content, which is what you would probably have seen in the solo type shows coming up and the solo videos: it’s all based on the feedback that I'm getting through this survey. So thank you for that if you have completed it.
If you haven't, it’s at martialartsmedia.com/survey, it will take you about two minutes – much appreciated if you can do that for us. If you're enjoying this show and you would like t…