An irresistible martial arts offer can be the ‘make or break’ of any promotion to attract new students. Follow these steps to turn your offers into winners.
IN THIS EPISODE:
Being uber specific with what’s included in your irresistible martial arts offer
Should you give away free items with your martial arts offer?
Do this and you instantly increase the value of your martial arts offer
What’s the best price for a martial arts paid trial offer?
This turns any martial arts offer into a ‘no-brainer’
*Need help growing your martial arts school? Learn More Here.
DOWNLOAD: The Irresistible Martial Arts Offer Worksheet >
Hey, it's George Fourie. Welcome to the Martial Arts Media™ business podcast. In this episode, I'm going to be talking about irresistible martial arts offers.
So what is an irresistible martial arts offer? And do you even need a good offer? Well, of course, you do. And that's what this episode is all about.
So we're going to dive into the details of what it is that you actually need to include in your offer. Does it need to be free? Does it need to be paid? What do you add? Do you add different items? How do you package it and so forth?
And I can tell you what, with all the school owners that we've worked with over the years, whenever somebody shares with us a campaign that's just not working, or they're struggling to get traction on the ads, or just a general internal promotion that's not really getting results, it's almost always due to a broken offer.
So you can run a really bad campaign with a great offer and still get great results, but you can't run a great campaign with a bad offer. So we're going to dive into the details on how you go about creating an offer, what it even is, and how you craft it so that it gives your future students the confidence to take the first step and start training with you on their martial arts journey.
Hang around to the end. I'll share with you where you can download our PDF, called The Irresistible Martial Arts Offer, and it will show you step-by-step the process that we go through to create your irresistible martial arts offer in just a few minutes.
All right, let's start with the basics. What actually is an offer? Well, an offer is, and if we go straight into referring to martial arts terms, it's a combination of how you package different free classes with potential free items. And how you package it in a way that the value exceeds the price if it's a paid trial or the actual value that's being presented for the commitment that needs to be taken to take advantage of the offer.
So that brings up the question, should your offer be free, or should it be paid? Well, it really depends, and I'm not going to dive into that, but if you do go to martialartsmedia.com/124, I did cover for a recent episode on free trials versus paid trials for martial arts and comparing the different platforms and when you should use which one. But either way, it's always important that the value exceeds the actual commitment or the financial commitment of the offer. So that's a bit of a bonus tip, I guess.
So I'm going to cover five points of what actually makes an irresistible martial arts offer. All right, let's dive in.
Number one, be specific. Be specific with anything, and I think this is just copywriting in general, and this is if I say copywriting, I mean, sales copywriting, not copywriting, that's like the legal thing, normally at the bottom of a website, right, with different terms.
So when crafting good sales copy, it's important to really be specific and in a way almost dumb things down. There's a rule in copywriting, it says you've got to write for third-grade level because you don't want to leave people to look at something and have to think about what you just wrote.
So it's important to make things so specific and so simple, that even the obvious things that you think people would maybe know,