Richard Fall shares how they generated $30,000+ in 72 hours for his karate school with The 72 Hour ‘Cash Boost’ Sale.
IN THIS EPISODE:
How Richard and Kim generated $30,000 in just 72 hours
How asking for help leads to faster martial arts business growth
Why action takers are the money makers
The power of surrounding yourself with like-minded people
How to get over the fear of charging what you're worth
*Need help growing your martial arts school? Learn More Here.
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GEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media™ business podcast. Today, I have two special guests with me, and in fact, this is my favorite type of episode to create. Look, we have great interviews on our show, but these ones are a bit more special for me, because this is a case study interview. And so, a case study interview is me interviewing some of our top clients and documenting the journey that they've gone through working with us, and celebrating the great result that they have achieved.
And so today, I have Richard Fall, and Kim Comeau, from London Karate Club in Ontario, Canada. And we actually met via this podcast – I was chatting to Kim on Instagram, she was, “Hey, we actually listen to you every day!” And we got chatting, and we started working together, and it's been really such a great pleasure working with Richard and Kim, and seeing what great results they have achieved. And we're going to chat about that, because just recently, Richard and Kim went through a process that we call the '72 Hour Cash Boost Sale', which is exactly what it is. And they managed to generate $30,000 in just 72 hours.
Now, that's the highlight, right? And hey, we got to talk about the highlights first. But it wasn't that easy to get to that point! Yep. The cash was collected in just 72 hours, but there was a lot that had to happen. Mindset, just belief in the process, belief that it can happen, and just being comfortable in creating a promotion like that without feeling like they're being sellout or cheap, or, you know, just being weird about how they operate their martial arts school.
So, we're going to jump into the details, just how they worked through it, what they went through, the change of mindset, and really how any school owner could achieve results like that on a continuous basis, if they committed to the process. So, we'll jump into the details, and just for a bit of context, the strategy, it's something that we do in our Partners program.
Our Partners program is our flagship program that you've heard me speak about before if you've listened to us before. It's a group of school owners that we work with around the globe, we get together weekly and, you know, work through different strategies on how to attract the right students, increase signups, and retain more members. And so, the 72 Hour Cash Boost Sale is a process that you can run about four times per year, and it's just a great way to boost your cash flow.
We'll dive into the details and I'll tell you how. So, jump right in. If you – depending on where you're listening or watching this episode, you can get the show notes on martialartsmedia.com/127. That's the numbers one-two-seven.
And you can also download our eBook, ‘The Ultimate Facebook™ Ad Formula for Martial Art Schools'. And that's it, jump into the episode, I'm sure you're gonna enjoy it. And wherever you're listening or watching make sure that you subscribe, that you get notified when we have a new episode. Enjoy.
So, Richard and Kim, what's been the most profitable and most successful marketing campaign and ad campaign that you've done recently, or up to date?
RICHARD: Most important one that I've done and the most profitable one I've done was the 72 Hour Sale that you set out for us. Like, I've had goals in the past that I've made,
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