120 – 3 Martial Arts Photo Mistakes That’s Hurting Your Brand And Reputation

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If a picture says 1,000 words, what are yours saying about your martial arts school? Martial Arts photographer, Francine Schaepper, shares 3 pitfalls to avoid that could tarnish your brand and reputation.

IN THIS EPISODE:

  • The costly mistake that school owners make with random photos
  • Why use a vision board to strategize your martial arts photos
  • How to create attention grabbing martial arts photos for Facebook ads
  • Forget ‘message to market match’ – think ‘photo to market match’
  • The Power of Pictures: How to use them to communicate your message
  • And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

There's a lot of mistakes you can make, and we're not talking about technical mistakes here. You know, the how to, that's a whole different story. But the main mistake that I see is that a lot of martial arts schools who are owners don't have a plan when it comes to photography, they have no plan. There's very little purpose behind when they take photos or how to take photos. And then also because of the first two, then there's no message, or there's a wrong message which can really greatly damage your school and your image really. 

GEORGE: Hey, it's George here from martialartsmedia.com and welcome to the Martial Arts Media™ business podcast. So, I got a repeat guest with me today. Good day Francine. 

FRANCINE: Hello. 

GEORGE: Hello Francine. Francine Schaepper from Martial Arts Photography International. We've got a great episode lined up for you today, and we're going to talk about the three martial arts photo mistakes that's hurting your brand. So photos that you might take in the school, training, photos that you're using for ads and promotions and three mistakes that you should avoid and how it could be tarnishing your reputation and your brand. 

We've also got a great download with this episode with a short little instructional video. So I'll give you all the details on how you can get that. But first up, if you haven't listened to podcast one or two, you can go listen to that and get the full story about Francine. I think we spoke a lot about that and a bunch of other things, but for now, Francine, if you could give us just a two minute background, who you are and we'll go from there. 

FRANCINE: Okay. I'm Francine. I am a martial artist of 20 years myself. So I've been training in different styles, it's kind of my passion. Well, it's not kind of my passion, it is my passion and I am a professional photographer as well. So at some point it merged. I created my niche and I've been taking photos for martial arts schools for, I don't know, maybe six, seven years. Yeah. I've got thousands and thousands of photos of martial arts and martial artists in my database. Yeah, I love doing it. So it's an awesome industry to be working in. 

GEORGE: Okay. So let's talk about photos. Now, depending on the state of the union, the state of your country within martial arts where you're at, what I'm referring to is whether you've got restrictions or lockdown or so forth, chances are you might not have a professional photographer on hand that could take photos and a lot of people are just doing it themselves. I mean, smartphones are so good. Actually Francine and I created a course, the Smartphone Photography Masterclass, which is all about taking photos with a phone. 

So phones are really … it's kind of all you need, but it's not just about point and click, right? There's a lot of things that … it's the little things that can make the difference. And I think what we want to really talk about today is those things that you've got to look out for and avoid. So three mistakes, what are the three top mistakes that you see martial arts school owners make when taking photos that's tarnishing the brand and reputation? 

FRANCINE: There's a lot of mistakes you can make, and we're not talking about technical mistakes here. You know, the how to, that's a whole different story. But the main mistake that I see is that a lot of martial arts schools who are owners don't have a plan when it comes to photography, they have no plan. There's very little purpose behind when they take photos or how to take photos. And then also because of the first two, then there's no message, or there's a wrong message, which can really greatly damage your school and your image really…

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