Brett Fenton recently got married, went on 2 honeymoon vacations, and returned to his martial arts school with more students signed up. We discussed the ‘Instructor Team Blueprint’ that made this possible.
IN THIS EPISODE:
Creating a value-based culture in your martial arts school
How to build an instructor team that runs like clockwork without you
The method to spot and develop high-potential instructors
Why investing in instructor training helps ensure your school's success
Do this when instructors clash with your culture
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Free Video Tutorial (And The PDF Transcription)
To create a team that can also be exciting and informative and follow your values and your culture onto that mat space is so important, because then you can be your best as well, not just on the floor but off the floor, where you can problem-solve for parents and students off the mat, because that's just as important as what they're learning on the mat. The moment I switched over to that way of thinking, it all started to change.
GEORGE: Good day. George here. Welcome to the Martial Arts Media Business Podcast. Today I've got a repeat guest with me. Really happy to have Brett Fenton back. Good day, Brett.
BRETT: Hey, George. Good to be back on the podcast again.
GEORGE: The last time we spoke, things were different, right? We were just lockdowns moving in and out, and we were talking about virtual gradings, a few epic things of what you're doing. If anybody wants to backtrack on that, Episode 98, but today I want to talk about something else.
I chat to Brett every week in our Partners group, in our coaching calls, and Brett's always got a ton of value to share. One thing that's come up is Brett runs about 70 classes per week at Red Dragon Martial Arts, and is only teaching six.
I want to get down to the number one question school owners always ask me is, “How do we get more instructors? How do we go about that process?” I want to, on your behalf, pick Brett's brain today and just get all the insights on how that's going about.
Brett, just a quick intro for those that haven't listened to the previous podcasts. Just give a quick roundup on your background, where you're based, what you guys do and so forth.
BRETT: Absolutely, George. I've been doing martial arts pretty much all my life, but I got really serious in my late teens. Got started doing Wing Chun Kung Fu, Jow Ga Kung Fu and some Tai Chi, and started teaching classes. As I think most of us do, it's just you're the standout student in the class and so you get thrown up at the front to run warm-ups, and then all of a sudden you're good at that, so then you start teaching classes.
I was doing that in the early '90s, had my first school in '94, and then I started Red Dragon Martial Arts in '97. We're about to hit 24 years of running classes. That's changed, obviously, from the small community hall where we had 20 students to now we're over 400 students. We only had two classes a week. Now we have 70 classes a week, and we have two training rooms, a gym, a full-time professional facility, and an instructor team of over 20.
Yeah, as you said, I only run six of those classes at best on any given week. I love running classes. I love teaching classes. I teach probably more private lessons than I teach classes. I'll probably do between 10 and 20 private lessons a week. That's where I try to add more value to our teaching staff, I suppose, in that element. I'm teaching the instructors or our elite athletes.
Yeah, it's about I was that instructor that basically taught classes for free, was pulled off the bench for no reason other than I was good, and I wanted to come up with a better way of doing it. I've been lucky enough over the last few years to hang out and pick the brains of some of the best peop…