Let’s put the negatives to rest and discuss what you’re doing better now in your martial arts business moving past COVID.
IN THIS EPISODE:
How most martial arts schools are booming
What can you take away to improve your martial arts business?
What we’ve been up to behind the scenes
*Need help growing your martial arts school? Learn More Here.
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I thought I'd check in with you. What have you done in this time? What have you created? And how have you changed the business that's really going to benefit you down the line?
Hey, George here, hope you're well. So, what good has come from COVID for you, and what have you created, that's going to benefit your business down the line in more ways than you thought? So, I want to be conscious of – you might be in a part of the world where things are still tough and you're struggling, but I'm happy to say that most school owners that I'm getting in touch with are actually doing great. They are doing well, things are on the up.
Now, I don't know if that is ‘on the up' in comparison to what they were, you know, the last, you know, during this whole pandemic thing, or if they are doing better. And I mean, I speak to a lot of school owners that are doing way better now than what they did prior to COVID.
So, I thought I'd check in with you. What have you done in this time? What have you created? And how have you changed the business that's really going to benefit you down the line? I know for me, I took it as a bit of a time to reflect a bit and think a bit deeper into like, why do I really do this business? Now, I mean for you, you make an impact through your martial arts, through teaching martial arts, and helping the students.
For us, we help you as a martial art school owner do that. And do that at scale and make more impact with your students. So, for me it was really reflecting on, ‘Well, why do I really do this?' Well, I know I do it because I love martial arts, and I kind of fell into it, because I was helping the school, you know, I was training and it just consumed my life. It wasn't the buy-a-course, buy-a-course to become a coach, and pick the niche, and then work in the industry. So, it happened on purpose, and it sort of consumed my life.
But I just wanted to refine things to what is the bigger purpose of actually doing this. So, I spent a lot of time on that. And it's, it's forced me to, well, wouldn't say force, but it's lit a fire under me to create something for the industry. It's been a big vision for a long time. But the workload was probably holding me back, you know, before COVID, things were ticking along fine and I was happy doing things the way we were doing it, how we were helping our clients grow. But somewhere along the line there, you know, with COVID, I really reflected and thought, ‘Well, you know, what is the big picture here? And what do I really want to build?'
So, the last few months, I've been knee deep into website development and app development. A big reason being that I'm doing it is there's a certain way that I want it done, and having experience with that, I'm very hands-on in the process. Now, there's a lot I haven't done with the website design and so forth. But the way things should play together has been a lot ‘me', and working with an app to work with that's going to be epic for martial arts school owners – that's been a big focus.
So, it's taken a lot of time, and I'm happy I've gone down that route. But it's been also interesting having to, like, you've also had to shift focus, you know, one side on doing the product creation and development work, and then the other side is helping my clients and creating content for our Partners coaching group. So, that's been me, but I'd love to hear from you, wherever you're watching this video. If it's on YouTube, Facebook, if you listen to it on Apple Podcast,