Reflections of 100 Martial Arts Media™ Business Podcast episodes and where it all began.
.IN THIS EPISODE, YOU WILL LEARN:
Why you should keep a close ear to the ground like never before
Reflections and celebrations for 100 Martial Arts Media™ Business Podcast Episodes
How I got started helping martial arts school owners
Why there could still be a ‘gold rush’ coming your way
*Need help growing your martial arts school? Learn More Here.
Download the PDF transcription
If there's one thing that's more important than ever, it's to have a real close ear to the ground. There's a thing in marketing where we refer to speaking to the conversation going on in people's mind. Now, the interesting thing in the last few months has been that kind of conversation has sometimes shifted on a day to day basis, sometimes multiple times a day.
Hey, this is George Fourie and welcome to the episode number 100 of the Martial Arts Media business podcast! How cool is that? I've been waiting to say that number for quite a while. 100 episodes. Cool! So that is, I don't know, 30-40 hours of interviews with top martial arts school owners, top martial artists, top leaders from around the world and just sharing great resources and marketing tips and things that have worked for us in the work that we do with martial arts school owners.
So, look, thanks for listening if this is episode number one for you. Welcome! Here's to the next hundred episodes and there's 100 behind us that were pretty cool. I'd like to think. And if this is your 100th episode, or close to that, thanks for all the support, really, really appreciate it. Love the feedback that I've gotten from the podcast. And if you are listening and I don't know who you are, and we haven't had a connection, then do reach out to connect with me on Facebook or leave us a review on iTunes or Spotify or wherever you listen to this podcast, it would be much appreciated.
So I've had a few things planned for episode number 100. But in all honesty, I just want to kind of sit back and reflect and share a couple of things that I've learned over my journey of doing this podcast, and more importantly, a couple of things that I've learned especially the last few months. At the time of recording this, martial arts has faced a few hardships around the world. And yeah, I mean, it's been some interesting chart times with the whole pandemic and everything.
And for me, it's been really, really focused on keeping a real close ear to the ground and being real present all the time. And especially, you know, doing, especially in our Partners group where we have martial art school owners that we work with from all around the globe. It's really interesting to just see the different perspectives from where school owners that you know, from across Australia and New Zealand, I mean, every state in Australia, different opinion, every state in the United States different opinion, then New Zealand, UK, so never before have I seen just so many, you know, there's just so many different nuances and different variations of where you can be in and, you know what approach you can be taking.
The great thing is being able to ‘predict the future’ based on who's ahead of the curve. And that's been New Zealand and Perth, where, where I'm based. And if you're not in any of those places, I can tell you that there's been a huge influx of a student boom, you know, of people getting back into training and getting on the mats and, you know, some of our clients have had some of their best months. So if that's not you, I hope and you know, and things aren't great for you right now, I hope that's some of the most positive news that you've heard. And so there's one tip I can give you from that is just have a close ear to the ground because the minute things shift for you, you want to be on top of it and just grab on to the gold rush if we can call it that.