Many Martial Arts Gym owners use a personal Facebook profile for their marketing. But what are the consequences of doing this?
IN THIS EPISODE YOU WILL LEARN:
Costly consequences of having a profile for your martial arts business
The awkward Facebook friend request
What is Edgerank and how it controls who sees your post
Why people don't see your Facebook status updates
Why you can't scale a Facebook profile
How to segment your friend lists for different posts
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GEORGE: Hi, this is George Fourie from martialartsmedia.com. In this video, I'm going to be talking about should you have a Facebook profile for your martial arts business, or should you have a Business Page and what's the difference: should you have both, what should you be doing in this scenario?
Ok, so should you have a Facebook Profile for your martial arts business, or should you have a Facebook Business Page for your business? I think that kind of answers it: of course you should have a Facebook Business Page, but let's explore the options why.
Now, first and foremost, if you have your business set up in the Facebook Profile section, which is actually just for a normal person, then that is actually against the terms of service for Facebook (see section 4), and they can actually shut your account down. If you're building authority on this account and you engage with people and your members most importantly, the last thing you want is your Facebook account shut down, so you do need a Business Page, instead of the Facebook Profile. Let's also look at the obstacles this is going to cause.
If you look at a Facebook Profile, it's a lot more personal. So for me to be able to connect with you, I need to add you as a friend. And it's a bit hard to be a friend with a business as such. You can be a friend with a person, but to be a friend with a business – it’s a bit awkward.
So what you've got to look at from that point: if I'm a prospect and I'm trying to find out more about your business, now I've got to engage with you on a personal level, which I don't want to do yet – I just want more information about your business. That is why a “like” is so much easier, because I can just like your business and I can follow your updates and find out more information about you, whereas, if I had to add you as a friend – which we are not friends, I'm just searching for information about you, it’s so much more personal. There's just a bit of an awkwardness of actually adding someone as a friend who's not your friend and you just want to find out if this is a business that you actually want to engage with and if you want to take up training.
So you definitely want the Business Page. Now, the Business Page has advantages and initially, it has some disadvantages because Facebook would prioritize your posts from a profile versus a Business Page. Now this gets a bit technical, but there's a thing called EdgeRank. And EdgeRank is basically Facebook's ranking mechanism, how they decide which posts show up in your news feed. So yes, it doesn't mean that if you post something on Facebook that it’s actually going to show up: it means that Facebook still has a look and prioritizes and sees, OK, well – what should be showing up in your custom news feed?
And of course, if you had a sister that just had a baby, or there's a wedding anniversary or your friend has a birthday or something, these are things that are going to show up in your news feed, rather than a business promo special. And this is why it’s so important to have engaging content and be telling people stories. And this is where blogging and things like that come into play. So it’s not just about putting offers up and doing specials and so forth.
But that's going a bit off topic. So essentially, yes: you want to get onto the Business Page. Now,