22 – How To Have Simplicity And Clarity In Martial Arts Marketing
Keep your martial arts marketing activities simple, clear and specific with these key tips from the tropics.
IN THIS EPISODE YOU WILL LEARN:
- The art of simplicity and clarity within marketing your martial arts school
- Why you should never rely on assumptions
- The power of using deadlines within your offers
- And more
*Need help growing your martial arts school? Learn More Here.
You've got to be so clear and so simple with your marketing. You know as a business owner, you tend to assume that people understand what you're trying to say and who it's for.
This is George Fourie from Martial Arts Media. And here's a bit of a different podcast for you. So I'm standing too… And if you're listening to this I suggest you head over to martialartsmedia.com and watch the video. But I'm standing on a very remote island in Indonesia.
It's the island of Nias, we came here for a couple of days to really relax. And believe me, there's not much you can do other than relax if you're looking for all your first world fixes of technology in busy shops. You're not going to find that here. There is literally nothing. And you know before we booked this place, the resort owner told us, “look, nobody really comes here this time of year.” So you've got to have it all to yourself. You are going to have the whole beach to yourself. And I thought Yeah OK. But. Probably not true.
But we came here and we literally have this resort to ourselves and it's not very big but it… You could see in the background here. There are a few; there are three chalets there between all the coconut trees situated within nature. So that's the spot. And I'm just quickly going to do a swing around. We literally do have this entire beach all to ourselves. And yes it's a bit cloudy and rainy today. But nevertheless we got here in the first few days and there was the sunshine and there was nobody here. There's absolutely nobody here and it's just delightful.
So to get the message of this podcast is. We arrived at this place. And as I said we came here to relax and we've really done that and it's made me reflect just on different things that we've done over the last year and going into the new year depending on when you're watching or listening to this. Just reflecting on different things that we will be doing and how we will be helping with martial arts school owners build and grow through the means of the Internet.
And coming to this village is one message that really resonated with me is just the message of simplicity and clarity. You know my beautiful girlfriend and I took a walk down to the village. A village you can't even explain it as a village here because you walk down a road with a lot of potholes. There are only a few bikes I haven't seen a car in about five days. I haven't heard it in five days. This is pretty much what we've heard all the time and I hope you can hear my voice but just the sound of the ocean.
Walking down the street there are just remote little huts. Just little huts where people live and I'll include a few of the videos and clips on this on this page and you can have a look but it just fascinated me how happy everybody is and everybody's waving.
And because we are the only tourists, we are literally only tourists on this island; people are just amazed and fascinated by us. They’re waving and they getting all ecstatic and it's kind of weird.
But it's really kind of cool in a way as well. And just see how these people live a simplistic life. The kids are running around, they're playing in the dirt. They're having fun. Nobody's worried about charging an iPod or an iPhone or sitting on Instagram or Facebook. It just doesn't exist in this place and people didn't care for that. Their main concern is just living and being happy and having a simplistic life and living on this beautiful island where they can eat coconuts every day and just live a healthy life and have fun.
And just looking at this and see how simplified life is here, it just resonated with me how we complicate life to have fun. The way we try and have fun, the way we do all these first world type of activities. You know, we need money to go to entertainment centres or things like that. That's just not something here. People just have fun with what they have with who they are. Appreciate the people around them.
So I want to tie this back into marketing, of course, which is the message of simplicity and keeping things simple. We had some huge success at the end of last year with one of our clients and it's something that we do with paid trials. And creating a clear message for the right target market and the right audience. And something I learned and gathered from that is you've got to be so clear and so simple with your marketing.
You've got to be so clear and so simple with your marketing. You know as a business owner you tend to assume that people understand what you are trying to say and who it's for. But if people don't read it, even it's the simplest thing and doesn't absorb what that message is, then they don't get the message. And it's as simple as saying who it's for. I'm not saying look this program is for kids or it's for adults. But saying this is for kids who like to do this or these adults who want a break from work or want to do something like this or want to be in a different environment after work and relieve stress.
Be specific. Specific to who it's is for and who it's not for. Then if you are creating a paid trial, make sure you put a deadline on it. Make sure that people have an urgency to take up this offer. Doing that, you are able to create that urgency and people will take up the offer where they… if there is no reason for them to do it right now, they will procrastinate and do what they do all the time. That's just what people do. We tend to procrastinate. So that's it. If we are creating the paid trial type of offer, something that we've created very successfully for our clients, let's do something with a great deadline. Be very clear on who it's for who it's not for. And get your message out there.
If you need any help with that, get in touch with us on martialartsmedia.com. I'm happy to help. I'm going to enjoy the rest of the, well I wanted to say the sunshine but, if you look at the back there these storms have been really unpredictable and they, they creep in when we least expect it. Behind me you can see there's sort of a point there which is awesome surf break. And we took a walk out there earlier but a bit too messy to surf today, but we were halfway through and the storm just hit us, which was rather fun because it's warm weather and it's just kind of soaking it up.
But there you go. That's the message. We'll be back with a normal podcast by the end of next week. Have a good week. Happy New Year. Cheers.
*Need help growing your martial arts school? Learn More Here.